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Optimal Health University™ (OHU™) FAQs
Q: Is Optimal Health University™ customized specifically for each subscriber? A: OHU™ is personalized with your name throughout the text—not just plugged into isolated side-boxes. This specialized type of customization ensures that they really look as if your office published them. [ Back To Top ] Q: How much does Optimal Health University™ cost? A: We are now offering a 1-year subscription to Optimal Health University™ (52 issues) for the special rate of $299. (That’s less than $6 a week!) Think about it: if the service brings you only one new patient (and it will bring you many more) it will more than pay for itself. We encourage you to consider our discount package, which includes 1-year subscriptions to both Optimal Health University™ and The Chiropractic Health Research Information Service™ (CHRIS™). If purchased separately, this combination costs $424. When purchased as a package, the costs drops to only $369! These discounts are available for a limited time only. [ Back To Top ] Q: What type of research does Optimal Health University™ reference? A: Our writers and editors scan over 600 scientific journals each month! Any and all health claims made in Optimal Health University™ are based on research published in peer-reviewed, scientific journals or presented at peer-reviewed conventions. We do not reference any non-scientific publications. All references are cited in standard form throughout the text. [ Back To Top ] Q: Why is Optimal Health University™ called "a referral-generating system?" A: OHU™ is designed to dramatically boost your new patient volume by focusing your office on one referral-generating theme-a-week. [ Back To Top ] Q: How do subscribers use Optimal Health University™? A: Most subscribers incorporate OHU™ into a dynamic theme-a-week program. This program is advocated by a plethora of marketing experts, coaching firms, speakers and practice-management consultants. OHU™ also works perfectly as a ready-made outline and handout for health talks and seminars. [ Back To Top ] Q: How can I use Optimal Health University™ to incorporate the theme-a-week system in my clinic’s internal marketing strategy? A:
[ Back To Top ] Q: Who writes Optimal Health University™? A: Optimal Health University™ is written by chiropractors in conjunction with professional journalists, marketing writers, nutritionists and other health experts. Each issue is extensively edited by a professional style editor, a copy editor and by our editor-in-chief. [ Back To Top ] Q: Why do you include professional journalists on your writing teams? A: Although chiropractors play a major role in writing each Optimal Health University™, they are always teamed with professional journalists to ensure that the handouts are not only pro-chiropractic but also adhere to the "quick-read," modern format, which maximizes readability. Beside working for PreventiCare® Publishing, our journalists contribute to major newspapers and magazines throughout North America and Europe. This allows them to "keep the pulse" of what’s hot in wellness news. [ Back To Top ] Q: What topics does Optimal Health University™ cover? A: OHU™ focuses on a wide range of "hot" topics in wellness news—topics patients are interested in and want to know their doctors care about. Each month’s set includes one topic on a musculoskeletal concern, one on a general chiropractic topic, one on a nutrition topic and one on an extremely hot "buzz" topic in wellness care. However, all issues focus on the chiropractic lifestyle and promote regular chiropractic care. Recent titles include: Chiropractic and Ergonomics: A Powerful Formula for Increasing Workplace Productivity; In School Scoliosis Screenings: Not Good Enough?; Seven Foods That May Prevent Prostate Cancer; Health Tips for Frequent Flyers; Forming a Walking Club; Television and Your Child’s Health; The Chiropractic Approach to Ending Sciatica; and The Health Benefits of Tea. [ Back To Top ] Q: Do you charge extra for shipping? A: No. No matter what country you practice in, shipping charges are included in your subscription. (And, if you want to open a practice on the moon, we’ll ship it there for free too!) [ Back To Top ] Q: How is Optimal Health University™ delivered? A: Optimal Health University™ is delivered in monthly packets via standard mail. Each month, you’ll receive one packet containing a set of four or five issues, according to the number of weeks in the month. Half-way through each month, we ship the subsequent month’s set of Optimal Health University™. For example, the June set is shipped on May 15th. [ Back To Top ] Q: How many copies of each Optimal Health University™ will I receive? A: In total, you’ll receive 52 master copies (shipped in monthly packets of 4 or 5). You’ll receive one master copy of each issue, and simply photocopy as many as you need—keeping costs down for you. [ Back To Top ] Q: What type of graphics are used in Optimal Health University™? A: OHU™ is designed with crisp, black-and-white graphics, created to photocopy cleanly. [ Back To Top ] Q: How can you offer a free one-month trial? Why are you giving away your service? A: Because almost every doctor who tries Optimal Health University™ buys Optimal Health University™. We know that, used effectively, Optimal Health University™ will dramatically increase the number of new patients your existing patients refer to your office—and you won’t be able to live without it! [ Back To Top ] Q: Do most subscribers re-subscribe? A: We develop new, timely topics each month. The overwhelming majority of our subscribers re-subscribe year after year. [ Back To Top ] Optimal Health University™ (OHU™) Samples [ Back To Top ] |
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